I was happy to learn that I am already doing some things right. I post regularly and frequently. If I can't post, then I save the date and catch up later on. I always include photographs or pictures in my posts. Another thing I have been doing lately is listing previous posts which connect with a current post, almost like cross references. I also have my five most popular posts listed on my home page. Recently, I started including tags in my posts to encourage backlinks.
Here are some things I can do to expand my reader audience. Firstly, I can provide a link to other blogs, called a blogroll. That way, I will get fellow bloggers aware of my blog and hopefully invite reader comments. I can become a regular follower of other blogs and make comments on their posts. I can also link to Youtube for a sound bite occasionally.
I like the author's suggestion of categorizing my blogposts. It makes it more reader friendly. That way, I increase the likelihood of a reader reading more than just the current post.
Of course, to make money, I can sign up with Google Adsense which I am in the process of doing. There are also freelance writing opportunities online for bloggers like Hubpages.
The author, Susan Getgood, also mentions how to monitor and measure the success of your blog, called Google analytics or metrics: how many people read your blog (page views); how engaged they are with your blog ex. read one post, read multiple posts; how people find your site ex. search keywords; which are your most popular posts. As the author states:
"Understand though that even a little bit of attention to your metrics can reap big rewards. Just keep the importance of your metrics in perspective. After all, you're a blogger, not a calculator."
So, look out fellow professional bloggers, here I come!
To read author Susan Getgood's blog "Marketing Roadmaps" visit:
http://getgood.com/roadmaps/
To order a book, visit:
http://www.amazon.ca/Professional-Blogging-Dummies-Susan-Getgood/dp/0470601795
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