Designing Your Blog Layout

You only have a few seconds to catch a web surfer's interest with your blog.  You want to make your blog design attractive, to get the reader's attention, and easy to navigate, to get the reader to stay. Susan Getgood, in Professional Blogging for Dummies, (http://www.goodreads.com/book/show/7947250-professional-blogging-for-dummies) outlines a few points to remember when designing your blog.

Masthead

Your masthead, which includes your title, tagline and/or a graphic, is the first thing that readers see. It doesn't hurt to devote some time and effort to it.  Consider which colour scheme you would like. Should it match an already existing website?  My blog masthead does not have a photo or picture per se, but my background does include a world map.

Talbert Talks Travel incorporates a beautiful photo above its masthead at www.miamibeach411.com.

Logo

If you decide to include a logo, you have the option of making it yourself or hiring a professional. You can go to www.istockphoto.com to find free photos.  Similarly, you can obtain a Creative Commons license to have access to free graphics.  If you have your heart set on a unique, professional look, hire a graphic artist to design your logo ($500-$1500).

Kitchen Girl has a professional looking logo at www.tastydays.com.

Other Imagery

If your blog is a business one, you will want to include product photos, graphics and logos.  If you have a humorous blog, you might include cartoons.

A little humour never hurts courtesy wordpress.com.

Format

How many columns do you want?  Where will you place your main post:  to the left, to the right or in the centre of the blog?  My blog home page shows my blogroll at the top left, my top five posts at the bottom left.  To the right, I have a blog counter and my blog followers under which I have my blog archives.

This Beauty Blog has a neat, easy to scan layout at advicesacademy.netdna-cdn.com.

Widgets, Buttons, Badges

Buttons are the small, clickable graphics that link to web content.  Badges are bigger buttons which are used as promotional tools.  Widgets have functionality ex. search features, blogrolls, recent visitors, Twitter posts, RSS feeds.

Good use of widgets, buttons & badges at May Dreams Gardens at 

http://www.maydreamsgardens.com/.

Advertising/Sponsors

Decide whether or not you would like to provide advertisements on your blog.  You can advertise through Google Adsense.  What types of advertising would you like and what size will the ads be? You have to remember:  how will ads affect the overall look of your blog?  Typically, the blogs that I read seem to have two or three ads running at a time.  Too many can crowd out the blog posts and turn readers off.

Bakerella incorporates ads into its blog nicely at www.bakerella.com. 

Surf the Internet and look for blogs that you find attractive and that you find easy to navigate.  Try to imitate their designs.

For more information, visit http://www.successfulblogging.com/16-rules-of-blog-writing-which-ones-are-you-breaking/.

For a blog setup tutorial with Wordpress. Visit https://www.siteground.com/tutorials/blog/wordpress.htm.

Professional Blogging for Dummies

At Ollie's Discount Store in Niagara Falls, New York, I bought a copy of Professional Blogging for Dummies for only $6.99 (regular $29.99).  While I have had a blog for three and a half years, I thought it was about time I learned how to be a professional blogger, to make money at my blog.

I was happy to learn that I am already doing some things right.  I post regularly and frequently.  If I can't post, then I save the date and catch up later on.  I always include photographs or pictures in my posts.  Another thing I have been doing lately is listing previous posts which connect with a current post, almost like cross references.  I also have my five most popular posts listed on my home page. Recently, I started including tags in my posts to encourage backlinks.

Here are some things I can do to expand my reader audience.  Firstly, I can provide a link to other blogs, called a blogroll.  That way, I will get fellow bloggers aware of my blog and hopefully invite reader comments.  I can become a regular follower of other blogs and make comments on their posts. I can also link to Youtube for a sound bite occasionally.

I like the author's suggestion of categorizing my blogposts.  It makes it more reader friendly.  That way, I increase the likelihood of a reader reading more than just the current post.  

Of course, to make money, I can sign up with Google Adsense which I am in the process of doing. There are also freelance writing opportunities online for bloggers like Hubpages.

The author, Susan Getgood, also mentions how to monitor and measure the success of your blog, called Google analytics or metrics:  how many people read your blog (page views); how engaged they are with your blog ex. read one post, read multiple posts; how people find your site ex. search keywords; which are your most popular posts.  As the author states:

"Understand though that even a little bit of attention to your metrics can reap big rewards.  Just keep the importance of your metrics in perspective.  After all, you're a blogger, not a calculator."

So, look out fellow professional bloggers, here I come!

To read author Susan Getgood's blog "Marketing Roadmaps" visit:
http://getgood.com/roadmaps/

To order a book, visit:
http://www.amazon.ca/Professional-Blogging-Dummies-Susan-Getgood/dp/0470601795

http://www.amazon.ca/Professional-Blogging-Dummies-Susan-Getgood/dp/0470601795