Sunday 8 February 2015

Advertising Your Blog

"The importance of your site is based on how many other sites link to yours and how important those sites are." (Professional Blogging for Dummies)

Now that you have set up your blog, it's time to get the word out.  Start by telling your family, friends and business associates.  Make a business card with your blog address.  My card says "Writer" with a picture of a typewriter in the background.  Send a mass e-mail sharing the details.  Include a link to your blog in your e-mail signature.  Advertise your blog on your website.  If you have a business blog, give a brief description of it in your company boilerplate (a brief description at the end of a news release).

Set up an ego search online which lets you know when your blog is mentioned or linked to other blogs.  Set up a Google Alert search of a topic that you blog about.  You can even do a Google Alert for your own name.  Link to other blogs regularly.  Leave comments on other blogs to identify yourself as part of the blogosphere.  Remember to keep your comments relevant and new, rather than just repeating what other readers have written.  Make sure to mention if you have a personal interest in the topic.  Comment on topics that have no interest to you twice as much as topics that do, thereby showing you have no immediate value in doing so.  Remember to reread your comment for errors and tone before your click Send.

Social media is an excellent way to promote your blog.  As of 2010, Facebook already had five million active viewers.  You can set up a like button on your Facebook page.  Similarly, you can set up a Like button on your blog which can link back to your Facebook page.  Read Facebook for Dummies ( by Leah Perlman and Carolyn Abram for more information.  You can also share your blog on Twitter, Pinterest, LinkedIn or Google Plus as I do when I write a new post.

Try writing a guest blog for someone else.  A one time deal might only drive your traffic up temporarily but if you do it on a regular basis ex. once a month, you'll likely see a lasting increase in your blog hits.

Another way Internet surfers can find your blog is through keywords.  Google analytics can tell you the keywords people use to find your blog based on algorithms, proximity, frequency and page rank. Sometimes, the strangest keywords come up ex. kosher clowns, ghetto chicken head, pregnant man or yellow balloon cake.  It is a good practice to get into to include keywords at the end of your blog. However, remember that people read your blog for its tone, not for its keywords.

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