Advertising Your Blog

"The importance of your site is based on how many other sites link to yours and how important those sites are." (Professional Blogging for Dummies)

Now that you have set up your blog, it's time to get the word out.  Start by telling your family, friends and business associates.  Make a business card with your blog address.  My card says "Writer" with a picture of a typewriter in the background.  Send a mass e-mail sharing the details.  Include a link to your blog in your e-mail signature.  Advertise your blog on your website.  If you have a business blog, give a brief description of it in your company boilerplate (a brief description at the end of a news release).

Set up an ego search online which lets you know when your blog is mentioned or linked to other blogs.  Set up a Google Alert search of a topic that you blog about.  You can even do a Google Alert for your own name.  Link to other blogs regularly.  Leave comments on other blogs to identify yourself as part of the blogosphere.  Remember to keep your comments relevant and new, rather than just repeating what other readers have written.  Make sure to mention if you have a personal interest in the topic.  Comment on topics that have no interest to you twice as much as topics that do, thereby showing you have no immediate value in doing so.  Remember to reread your comment for errors and tone before your click Send.

Social media is an excellent way to promote your blog.  As of 2010, Facebook already had five million active viewers.  You can set up a like button on your Facebook page.  Similarly, you can set up a Like button on your blog which can link back to your Facebook page.  Read Facebook for Dummies (http://www.amazon.ca/Facebook-For-Dummies-Carolyn-Abram/dp/1118633121) by Leah Perlman and Carolyn Abram for more information.  You can also share your blog on Twitter, Pinterest, LinkedIn or Google Plus as I do when I write a new post.

Try writing a guest blog for someone else.  A one time deal might only drive your traffic up temporarily but if you do it on a regular basis ex. once a month, you'll likely see a lasting increase in your blog hits.

Another way Internet surfers can find your blog is through keywords.  Google analytics can tell you the keywords people use to find your blog based on algorithms, proximity, frequency and page rank. Sometimes, the strangest keywords come up ex. kosher clowns, ghetto chicken head, pregnant man or yellow balloon cake.  It is a good practice to get into to include keywords at the end of your blog. However, remember that people read your blog for its tone, not for its keywords.


For more information, visit http://www.thesitsgirls.com/make-money/30-ways-to-grow-your-blog/.

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Developping Good Blog Content

"For a blog to be successful, your content needs to be useful and unique to readers." (Darren Rowse)

You have found a blog niche, name, platform and design.  Now it's time to start developping your blog content.

Define Your Voice

According to Professional Blogging for Dummies (http://www.amazon.ca/Professional-Blogging-Dummies-Susan-Getgood/dp/0470601795) the first consideration you need to focus on is defining your voice.  What is your writing style?  How do you present your material?  Do you let your personality shine through in your writing?  Do you use the correct grammar and spelling?  Does your writing look professional?  How much do you want to share with your readers?  Do you want to include information about your spouse and children, or keep them out of your writing?  Do you want to invite guest bloggers to post?  If so, how will you keep their voice consistent with your own? These are questions you must consider in the early weeks of blogging.

Keep an Editorial Calendar

The second consideration is an editorial calendar.  Just as a magazine editor has a calendar to plan each upcoming issue, you need a plan for your blog, a "roadmap for your content" (Professional Blogging for Dummies).  Without a calendar, you have to start from scratch each day.  Even though I have had a successful blog for four and a half years, there were many days where I didn't know what to blog about.  I wasted a lot of time choosing a topic, often more time than I did writing.  Last year, I started grouping blog topics into days or even a week.  This year I am experimenting with a monthly topic.  I find myself looking forward to writing that much more because I already know what I'm writing about.

Professional Blogging for Dummies recommends filling in the following details in your editorial calendar for each post:

1.  date:  daily, weekly, biweekly, bimonthly, etc.

2.  type ex. narrative, essay, review (book, restaurant), opinion, podcast, promotion, news, recipe, roundup (top ten)

3.  topic:  divide blog into sections with tabs; my blog has three categories, history, home & writing

4.  author:  if you have guest bloggers

5.  art:  always include a picture or photograph; it catches the reader's eye ex. www.istockphoto.com or www.flickr.com

6.  media:  include a Youtube (https://www.youtube.com/?gl=CA) link or podcast

7.  deadline:  if you have guest bloggers

Don't forget to include a catchy title or headline.  You have only three seconds to catch the reader's attention before they move on to something else.  Also, include tags in your post to attract reader's who happen to google keywords from your post.

Invite Comments

The third consideration is comments for your blog, something recommended by experts.  If you don't have comments, your blog is simply a website.  You may choose to set up a system where you approve or disapprove the comments before they are officially posted.  You can restrict comments to stop profanity, negativity or HTML hyperlinks.  Some people aren't interested in engaging in dialogue but just want to promote their own blogs.  Some software programs allow you to pre-approve the first comment and then automatically approve any subsequent comments from that same blogger.  Post your policy somewhere on your blog so that readers know what your rules are regarding comments.

Add a Blogroll

Lastly, consider starting a blogroll to accompany your blog in a sidebar.  It is a good way to become part of the blogosphere community.  It also gives readers a sense of your taste and friends.  You may get discovered through a Google Alert.  Start with your favourite blogs, then influential blogs in your niche, then associations and affinity groups and then blogs dealing with complementary topics.  My blogroll includes a few history blogs, a few writing blogs and a few Christian blogs, a true reflection of my interests and values.

For more information, visit
http://www.problogger.net/archives/2006/02/18/writing-good-content/.