Eaton's Catalogue Covers Reflect the Times

Eaton's Catalogue covers changed dramatically over its almost 100 year history.  Early catalogues seemed to focus on the Eaton's store and the country of Canada.  Later catalogues focussed on the family, and eventually, the individual.  For more information about the catalogue, visit http://alinefromlinda.blogspot.ca/2016/01/eatons-catalogue-icon-of-canadian.html.  Here is a small sampling of what Canadians used to call The Homesteader's Bible.

The original Eaton's Catalogue circa 1884 displayed the Toronto storefront courtesy http://www.historymuseum.ca/cmc/exhibitions/hist/biography/images/eaton-chro-catalogueb.jpg.

The Eaton's Catalogue circa 1897 reminds me of my elementary school notebooks courtesy http://www.archives.gov.on.ca/en/explore/online/toys/pics/229_231_0_1_1897cover.jpg.

Eaton's Catalogue circa 1903 boasts mail order service "from sea to sea" courtesy 

https://s-media-cache-ak0.pinimg.com/736x/6b/e5/bf/6be5bf5779c342919f9563373a0ece76.jpg.

The Eaton's Catalogue of 1908 reminds me of the Flintstone's episode where Fred (aka Santa) parachutes over chimneys as he delivers presents.  Photo courtesy https://www.pinterest.com/lynettehaynes/t-eaton/.

The Eaton's Catalogue circa 1918 features a patriotic image given the First World War has just ended courtesy http://www.collectionscanada.gc.ca/obj/029006/f1/nlc005411-v6.jpg.

Good quality artwork featured on the 1922 Eaton's Catalogue courtesy https://s-media-cache-ak0.pinimg.com/originals/bb/eb/db/bbebdbde86cad035e1b383d81d1bbd96.jpg.

Eaton's Catalogue circa 1942 focusses on a mother and daughter courtesy https://upload.wikimedia.org/wikipedia/commons/1/19/Eaton's_Spring_and_Summer_Catalogue_1942.jpg.

Christmas 1956 courtesy http://torontoist.com/attachments/toronto_kevinp/2010_12_18Christmas1956.jpg.

A young hockey player could be outfitted at Eaton's circa 1948 courtesy http://www.lakecountrymuseum.com/wp-content/uploads/2013/08/Eatons-of-Canada-catalogue.jpg.

Christmas 1959 courtesy http://www.archives.gov.on.ca/en/explore/online/eatons/pics/catalogue21b.jpg. 

This woman reminds me of Jacqueline Kennedy circa 1961 courtesy http://www.archives.gov.on.ca/images/f_229_1_0_235_no_35_cov_270.jpg.

Sisters waiting for Santa circa 1967 courtesy https://www.pinterest.com/pin/261208847110940603/.

Catalogue circa 1975 courtesy https://s-media-cache-ak0.pinimg.com/736x/a2/a7/cd/a2a7cdbb74997638050aea97ca16a5f9.jpg.