Monday 23 March 2015

Ten Tips on How to Write an Effective Event Report

Blogger Samantha Gluck ( recommends that you attend the actual event that you are writing about to get a genuine feel for what happened.  Here are some steps to follow when reporting on an event.

1.  Choose your event ex. historical anniversary, sports game, concert, writer's convention, parade, charity fundraiser, first date, birth of child, act of kindness.

2.  Include the vital statistics on the event such as the number of attendees, the location, the date and time, the theme, the atmosphere.

3.  Describe what preparations have gone into making the event happen?  Observe special details like visuals, sounds, tastes, smells.  What makes this event special?  What conversations do you overhear?

4.  Take photographs of the event.  Take closeups of the MC and/or speaker and a wide shot of the crowd.  Try to capture the action of the event and the reaction of the crowd.  Make sure you take more than you need and you can pick and choose.

5.  Chat with the attendees about the event.  What were their impressions?  What surprised and/or disappointed them about the event?  Talk to any experts who attended.  Jot down quotes from both attendees and experts.  Make sure to get more quotes than needed.

6.  Compile your information three hours (enough time to allow the information to digest) to three days (no longer so you don't forget what happened).

7.  Write your report.  Remember that showing trumps telling.  Avoid cliches and tired phrases like "selling like hotcakes".

8.  Include a main paragraph summarizing the events of the day.

9.  Compare the event to similar events you have attended.  What are the similarities and differences?

10.  Speculate as to how the event will fare in the future.  Make a statement for or against holding the event again.

Note:  For a sample event report, visit

Crowd reacts to Apollo 11 liftoff on July 16, 1969 (President Johnson & Lady Bird front & centre) courtesy

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