Showing posts with label crystal. Show all posts
Showing posts with label crystal. Show all posts

Tuesday, 5 January 2016

The Maharaja's of Eaton's

Maharaja:  a Hindu prince or king in India ranking above a raja. 



Timothy Eaton, eager to fill the pages of his catalogue, sent buyers overseas to purchase the highest quality goods:  fine china from England, tweed suits from Scotland, rugs from the Orient, crystal from Czechoslovakia, high fashion from France.  As early as 1893, Timothy opened a foreign buying office in London, England.  Five years later, he opened one in Paris, France.  Offices were added in Manchester and New York in 1911; in Zurich, Switzerland in 1912; in Belfast and Leicester in 1913; and in Yokohama (1918) and Kobe (1919).

While most of the trips were a success, disaster struck when some buyers purchased tickets to the Titanic; a buyer named Mr. Graham went down with the ship (http://alinefromlinda.blogspot.ca/2011/09/unused-ticket-to-titanic.html).  The First World War interrupted Eaton's buying sprees in Germany.  Three buyers drowned when the Lusitania was torpedoed in 1916.  An Eaton's buyer was killed in the Tokyo earthquake of 1923.  However, most buyers came home to Canada safely.  Their purchases helped make the Eaton's name synonymous with quality.



Monday, 4 January 2016

Everything From Oriental Rugs to Prefabricated Houses

"This catalogue is destined to grow wherever the maple leaf grows, throughout the vast Dominion.  We have the facilities for filling mail orders satisfactorily, no matter how far the letters have to come and the goods have to go." (Timothy Eaton, 1887)



When the Eaton's catalogue first came off the press in 1884, it was a mere 32 pages.  By the 1920's, the catalogue had grown to 500 pages.  In 1890, there were more than 100 clerks filling catalogue orders.  By 1896, Eaton's was sending out 135,000 parcels by post and 74,000 by express.  By 1903, the mail order operation was so large that it had to move to a separate building in Toronto.  Here are some of the products featured in the Eaton's catalogue over its 90 year history:


  • clothing
  • farm implements
  • silverware
  • china
  • prefabricated houses
  • jewelry
  • patterns
  • toys
  • dolls
  • books
  • windmills
  • lamps
  • hats
  • Oriental rugs
  • records
  • crystal
  • train sets
  • appliances
  • luggage
  • sporting goods
  • fishing accessories
  • hair permanent machines
  • accordions
  • pianos
  • guitars
  • phonographs
  • vacuums
  • mattresses
  • medicines
  • stationery
  • cameras
  • seeds
  • bulbs
  • baby carriages
  • women's furs
  • linens
  • drapes
  • blacksmith's tools
  • candy
  • priest's cassocks
  • Klondike miner's clothing


Eaton's Spring Summer 1913, back cover (detail).

Prefabricated Houses in Eaton's Catalogue circa 1913 courtesy http://www.historymuseum.ca/cmc/exhibitions/cpm/catalog/cat2104e.shtml#1222116.